Privacy Policy
Emerald Power — operated by Lawrie Energy Solutions Limited
Last Updated: April 11, 2026
1. Introduction
Lawrie Energy Solutions Limited, trading as Emerald Power ("we," "us," or "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website emeraldpower.ie (the "Website"), in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and the Irish Data Protection Acts 1988–2018.
2. Data Controller
The data controller responsible for your personal data is:
Lawrie Energy Solutions Limited
Trading as Emerald Power
Email: jefflawrie@emeraldpower.ie
3. What Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information you provide to us:
Name, email address, phone number, and any other details you submit via contact forms, email enquiries, or other correspondence.
b) Information collected automatically:
When you have given your consent, we collect data through Google Analytics and Microsoft Clarity, including IP address (anonymised where applicable), browser type and version, operating system, referral source, pages visited, duration of visit, and navigation paths. Microsoft Clarity may also record how you interact with our pages (for example clicks and scrolls) to help us improve the Website.
c) Cookies and similar technologies:
We use cookies to enhance your experience and, with your consent, for analytics purposes. See Section 9 (Cookies) below for details.
4. How We Use Your Personal Data
We process your personal data for the following purposes:
- To respond to enquiries — when you contact us via email or a contact form (legal basis: legitimate interest / performance of a contract).
- To improve our Website — through analytics data collected with your consent (legal basis: consent).
- To comply with legal obligations — where required by law (legal basis: legal obligation).
5. Legal Bases for Processing
Under GDPR, we rely on the following legal bases:
- Consent — for the use of Google Analytics, Microsoft Clarity, and non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — to operate and improve our Website and respond to communications.
- Contractual necessity — to take steps at your request prior to entering into a contract or to perform a contract.
- Legal obligation — to comply with applicable laws and regulations.
6. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our Website. Google Analytics is only activated when you provide your consent via our cookie consent banner.
When active, Google Analytics uses cookies to collect anonymised information about your use of the Website, including your IP address (which is anonymised before storage). This data is transmitted to and stored by Google on servers that may be located outside the European Economic Area (EEA). Google operates under appropriate safeguards, including Standard Contractual Clauses.
You can withdraw your consent at any time by adjusting your cookie preferences on our Website or by using the Google Analytics Opt-out Browser Add-on.
7. Microsoft Clarity
We use Microsoft Clarity, a behaviour analytics service provided by Microsoft Corporation, to help us understand how visitors use our Website (for example through session insights and heatmaps). Microsoft Clarity is only activated when you provide your consent for analytics via our cookie consent controls, in line with our use of Google Consent Mode.
When active, Clarity processes information about your visit and how you interact with the Website. This processing is carried out by Microsoft as a processor on our behalf. Data may be transferred to and stored in the United States and other locations where Microsoft operates. Microsoft provides appropriate safeguards for international transfers, including Standard Contractual Clauses where applicable.
For more information about how Microsoft processes data in connection with Clarity, see Microsoft's Privacy Statement and Microsoft Clarity FAQ. You can withdraw your consent at any time using our cookie consent banner.
8. Data Sharing and Third Parties
We do not sell, trade, or rent your personal data. We may share your data with:
- Google LLC — through Google Analytics (only with your consent).
- Microsoft Corporation — through Microsoft Clarity (only with your consent).
- Service providers — trusted third parties who assist in operating our Website or business, bound by contractual data protection obligations.
- Legal or regulatory authorities — where required by law.
9. Cookies
Our Website uses the following types of cookies:
| Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Essential for the Website to function (e.g., cookie consent preferences) | No |
| Analytics (Google Analytics) | To understand how visitors interact with the Website | Yes |
| Analytics (Microsoft Clarity) | To analyse how visitors use and navigate the Website (for example session insights and heatmaps) | Yes |
You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form / enquiry data: retained for up to 2 years after your last interaction, unless a longer retention period is required by law.
- Analytics data: retained in accordance with Google Analytics' data retention settings (default: 14 months).
- Microsoft Clarity data: retained in accordance with Microsoft's retention practices for Clarity as described in their documentation and your project settings.
11. Your Rights Under GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — request correction of inaccurate or incomplete data.
- Right to erasure — request deletion of your personal data ("right to be forgotten").
- Right to restrict processing — request that we limit how we use your data.
- Right to data portability — request a copy of your data in a structured, machine-readable format.
- Right to object — object to the processing of your data based on legitimate interests.
- Right to withdraw consent — withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at jefflawrie@emeraldpower.ie. We will respond to your request within 30 days.
You also have the right to lodge a complaint with the Data Protection Commission (DPC) of Ireland:
Website: www.dataprotection.ie
12. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
13. International Data Transfers
Where personal data is transferred outside the EEA (for example through Google Analytics or Microsoft Clarity), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
14. Children's Privacy
Our Website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
16. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Lawrie Energy Solutions Limited (trading as Emerald Power)
Email: jefflawrie@emeraldpower.ie